Hey 👋🏼 I’m Erica, founder and chief-everything officer of Bro Dough.
I’m a 28 year old entrepreneur that started a business shortly after an existential crisis that led me through SE Asia for 3 months.
But let’s rewind a little… I became interested in health & fitness at the age of 19, after going through my first break-up (I thought it was the end of the world, but little did I know it would lead me here telling this story). A few years later, I competed in bodybuilding in 2018 and went through another breakup, only this time it was with my favourite treats. I am a cookie dough fiend, and my coach didn’t approve of this addiction.
So, I had to get creative and make healthier versions of aaaalll the ‘junk’ foods I loved so much. I made my own version of cookie dough; it had added protein, better ingredients, and tasted delicious (despite it being healthy). I shared my creations on my Instagram page and this particular recipe got a lot of attention; people even asked me if I would sell them.
A year later, I decided to package and sell it as Bro Dough in 2019 (after coming home from my SE Asia trip), and throughout this journey I have been openly showing the highs and lows of owning a business on social media. I have a few goals with Bro Dough:
- To create a world where individuals can relive their childhood through their taste buds, in a healthier way.
- To inspire others to chase their dreams - even when it’s scary, even when it’s hard.
Thank you for being a part of the Bro Dough community. We’re just getting started. 😉